Built by Someone Who’s Lived It
25 years in automotive. Four continents. From the showroom floor to the boardroom. Now building the tools I wish I had.
From the Founder
“I’ve spent 25 years in this industry. I’ve seen what works, what doesn’t, and what’s possible. The F&I Box is built on everything I wish I had when I was sitting in that office, trying to close deals faster and leave less money on the table.” Sofiane, Founder & CEO
Experience & Credentials
A Track Record of Innovation
In 2015, I developed the first customer loyalty program for corporate fleet clients—featured on national television. That same mindset drives The F&I Box today.
Recognized with the Arab Wheels Award for the successful world launch of the Renault Koleos SUV in Dubai. Proof that innovation and excellence get noticed.
Middle East Sales Director at Renault, leading strategy across 7 GCC countries. Increased market share by 5.5% and unit margins by 11%.